AI Insights · Timothy · January 2022
Top 5 Books and Reference Apps in Turkey Q4 2021
Explore the performance of the top 5 Books and Reference apps in Turkey during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the Books and Reference category in Turkey saw notable performance from the top 5 apps on a unified platform. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.
Storytel: Audiobooks & Ebooks experienced a consistent decline in weekly revenue, starting at around $37K and ending the quarter at $29K. The app's weekly downloads showed an upward trend towards the end of the quarter, peaking at approximately 13.5K. Weekly active users fluctuated but generally increased, reaching over 331K by the last week of December.
GALATEA: Novels & Audiobooks saw significant spikes in both revenue and downloads. Weekly revenue peaked at roughly $10K in mid-October, while downloads surged to 17.7K during the same period. However, active users saw a decline towards the end of the quarter, dropping from 40.7K to 15.7K.
Wattpad - Read & Write Stories maintained strong weekly downloads, peaking at around 38.3K in late December. Revenue showed a slight decline, with the highest weekly revenue being $957 in late November. Active users remained relatively stable, averaging around 2.4M throughout the quarter.
Dinlebi: Audiobook had a steady increase in weekly revenue, peaking at $723 in early November. Downloads fluctuated but saw a significant peak of 11.9K in late October. Active users also showed growth, reaching over 15.2K in the same period.
Fabula: Audiobook Summaries experienced varied performance. Weekly revenue peaked at $482 in early October, while downloads were highest at 9.1K during the same week. The app's active users data was not available.
These insights highlight the varied performance of the top Books and Reference apps in Turkey during Q4 2021. For more detailed insights and data, visit Sensor Tower.
